4 Ways That Customer Onboarding Orchestration Software Creates, Rather Than Solves, Challenges

04.5.2022

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There is no question that automation is critical to onboarding customers. Consumers expect a seamless process when they sign up for accounts and services and make purchases online — and any delay, for any reason, can result in losing their business. Many companies rely on orchestration software to handle complex onboarding that may require security checks, verification, and multiple processes that are required for compliance and transaction completion.

What Is Orchestration Software?

Orchestration software serves to coordinate, configure and manage separate applications and systems used to complete complex workflows. Because these workflows often use applications developed by different vendors, orchestration is necessary to ensure compatibility and efficiency.

4 Challenges of Using Orchestration Software

While orchestration can certainly help manage the many steps required during the onboarding process, it also presents significant challenges. The name itself hints at some of these problems: In a musical orchestra, there is the ongoing issue of trying to direct and coordinate multiple musicians and their instruments. One missing ensemble member or a failure to communicate with a particular section can cause cacophony. 

The same holds true for orchestrated software. 

1. Security Risks

Working with multiple clouds, servers, and applications can create security loopholes that naturally result from the coordination process. In addition, systems from different vendors may fail to protect sensitive data. Security failures can put you out of compliance with industry standards and government regulations. They can also lead to public-relations disasters, disgruntled customers, and lost revenue.

2. Integration Difficulties

Not all systems work well together, requiring additional time for setting up, testing, and maintaining integration. This can be a strain on human resources. Your team members’ time is valuable: If they are constantly testing and fixing orchestrated systems, they can’t improve existing systems or innovate new processes that can benefit your company. If your primary business is something other than IT services, your resources should be directed toward that business rather than constantly putting out fires in your technology department.

3. Resource Allocation

Using multiple platforms within an organization can be costly. Not only do you have to purchase the platforms and applications, but you also need to hire and train specialists to ensure correct installation, optimization, and management. There is also the cost of managing relationships with multiple vendors.

4. Impact on Onboarding

Orchestration problems and failures can negatively affect the onboarding process. Not only is there the risk of errors that can halt onboarding, orders, or payments in their tracks, but poor orchestration might contribute to poor verification processes that trigger the rejection of otherwise good customers. This represents a loss of revenue and consumer goodwill, and you might never be able to earn those back.

The Instnt AcceptTM Option

An alternative to orchestration is the one-stop-shop approach. Instnt AcceptTM offers the option of working with one company (us) to manage your onboarding needs. First, you tell us the information that you need to onboard customers, along with the checks and verifications, such as Know Your Customer (KYC) and Anti-Money Laundering (AML), required to remain in compliance with laws, regulations, or your own internal standards. From there, we provide you with a line of code or SDK that you can easily insert into your websites or mobile apps. This code directs our own neural networks to quickly and effectively onboard your customers.

The result? Seamless onboarding that doesn’t require your team to focus on managing multiple vendors, networks, and apps. Information is contained, keeping it secure. Even better, your customers don’t have to deal with your technology or compliance challenges: Our system automates what might have been a manual review process, offering a quick decision and accurately weeding out fraudulent transactions. Get in touch with us today to request a demo.

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About the Author

Instnt Inc. is a public benefit corporation on a mission to bring inclusion and instant account opening experiences for businesses and their customers through proprietary technology, artificial intelligence, open standards and a collaborative effort in the identity governance industry. With Instnt AcceptTM the first fully managed customer acceptance solution with up to $100M in annual fraud loss warranty, businesses can onboard more good customers, grow their top-line revenue, and cut their operational costs without friction or fraud losses in minutes.  Instnt AcceptTM powers various fast-growing financial institutions and credit unions.