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Sunil Madhu |

founder & Ceo

Sunil is a Serial Entrepreneur with IPO and acquisition exits. Socure (Series-C venture backed), Hopskoch (M&A exit to WPP), Securent (M&A exit to Cisco), Netegrity (IPO).

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Mimi Salcedo |

Co-Founder & VP Product

Mimi was the first Product Manager at Simple Finance and went on to co-found WinWin, a gamified savings app that was acquired by Oportun in 2019. She is now a co-founder at Instnt and leads Product.

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Eliana Daboul |

VP Marketing

Eliana is a well-rounded marketer with over 9 years of domestic and international experience. She has extensive knowledge in strategy, branding, digital marketing, and advertising.